awards

Generations of guerilla war had left a huge part of Colombia totally off-limits for almost six decades. And though the war ended five years ago still no-one, locals or tourists, dared visit. So we gave ex guerilla fighters a new life as tour guides and opened up an area the size of Portugal to the world once again.

Over 18 months, ex guerillas were trained as tour guides and in running a business, vehicles and equipment were supplied, local businesses were established and the entire transformation was made into a film, screening in 14 countries in the Discovery Network.

Lost Roads helped people find a new life. And for everyone else, a new world.

Results

92.000 SQ

Kilometers opened up

5 COMMUNITIES

Retrained

23 MILLION +

People viewed the film

lost Roads documentary

Watch now

Festivals where we also won.

GOLD

IAB Mixx
London International Awards
El Ojo de Iberoamérica (X3)
Epica
El Dorado festival
Andy's Regional
Effie Latam
D&AD
T2M
Andy's
El Volcan

SILVER

Ad Stars (X2)
Gerety Awards
London International Awards
Clio Entertainment
El ojo de Iberoamérica (X2)
Epica
El Dorado Festival
Anthem Awards
Clio

BRONZE

Ad Stars (X2)
London International Awards
El Ojo de Iberoamérica (X3)
Epica
El Dorado Festival (X2)
D&AD
Effie Latam

The Team

Brand: Chevrolet / Agency: Commonwealth McCann Colombia / Production Company: Discovery Network / Editing Company: Fox Telecolombia / Creative Director: Alejandro Bermudez / Global COO: Grant Theron / Global CCO: Matt Canzano / Global CSAO: Diana Ceausu / SVP Director - Global Creative Operations: Samantha Ankeny / Business leader/Creative / Direction: Samuel Estrada / Regional Creative Director: Alejandro Bermudez / Account Director: Gaëlle Bouletreau / Copywriters: David Pantoja - Nicolas Prieto / Content Director: Luis Cortes/ Art Director: Niccolo Alarcón

Let’s Work Together

I’m excited to collaborate on your next project.
Let’s create something extraordinary together.

Luis Cortés*